Seven-Up Bottling Company (SBC), Nigeria’s prominent beverage manufacturer, recently unveiled two innovative and refreshing beverages: Hydr8 100, a carbonated isotonic drink, and D’Vybe, a flavored carbonated soft drink.
The exclusive launch event, named “Jolibration,” unfolded over two days in the heart of Lagos, featuring the presence of customers, celebrities, and Lagos socialites. Jolibration was a thoughtfully crafted experience organized by SBC to provide attendees with a firsthand introduction to the world of these new brand innovations.
Hydr8 100, a carbonated isotonic drink enriched with vitamins and electrolytes, is available in three distinct flavors: Strawberry, Pineberry, and Tangy Twist. Hydr8 100 is meticulously designed to assist consumers in staying replenished, refreshed, and rehydrated, particularly as they lose electrolytes during their daily activities.
On the other hand, D’Vybe, with its captivating tagline “Make Every Moment a Vybe,” is a sweetened carbonated soft drink available in two exciting flavors: Chapman and Ginger. This brand celebrates the individuality and diversity of consumers, offering them the freedom to express themselves and explore their preferences without constraints. With D’Vybe, every moment becomes a unique and enjoyable experience.
Segun Ogunleye, the General Manager of Marketing at SBC, shared his insights regarding the launch of these new brands in the Nigerian market. He emphasized that both Hydr8 100 and D’Vybe underscore SBC’s dedication to innovation, quality, and customer satisfaction.
Ogunleye stated, “At Seven-Up Bottling Company, our consumers are at the core of our business, and it is from this foundation that we drive our innovative and marketing initiatives. We are committed to ensuring consumer delight and satisfaction. We are delighted to introduce Hydr8 100, a carbonated isotonic drink, and D’Vybe, a sweetened carbonated soft drink. Both brands are designed to offer affordability and accessibility, catering to the diverse tastes and preferences of our consumers.”
He further highlighted, “These new additions, much like our existing offerings, have been meticulously developed to meet the changing needs and desires of our consumers. Hydr8 100 and D’Vybe have emerged from extensive research and development, adhering to the highest standards for taste, refreshment, satisfaction, and quality.”
Ogunleye expressed excitement, saying, “We are eager for consumers to savor the refreshing taste and excitement that Hydr8 100 and D’Vybe bring to the table. Both beverages are readily available in stores near you.”